Fraud-prevention pitchman becomes ID theft victim
Todd Davis has dared criminals for two years to try stealing his identity: Ads for his fraud-prevention company, LifeLock, even offer his Social Security number next to his smiling mug.
art.lifelock.ll.jpgTodd Davis, CEO of Lifelock, uses his real Social Security number in his company’s advertisements.
Now, LifeLock customers in Maryland, New Jersey and West Virginia are suing Davis, claiming his service didn’t work as promised and he knew it wouldn’t, because the service had failed even him.
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